UGES — website for a multi-service provider
Design of the website of UGES (Union General's Services), a multi-service provider based in Conakry. Six business lines presented on a single page, and a quote request just one click away, by form or WhatsApp.
01 · Context
The starting point
The problem
The context
Since 2017, UGES has brought together six lines of business — equipment supply, maintenance and technical works, cleaning and sanitation, logistics and transport, agriculture, livestock and fishing, and general trading — around one promise: a single partner and a single point of contact for Guinean companies and institutions, with a sourcing network reaching as far as Europe. The website had to make this broad offer clear within seconds and inspire confidence in clients from mining, industry, hospitality and healthcare.
The guardrails
The constraints
Present six very different lines of business without diluting the message; reassure institutional and industrial clients (references, compliance, transparent quotes); a fast website that is comfortable on mobile; quote requests that arrive already qualified by business line.
02 · Approach
What we did
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01
Single-page architecture Home, services, approach, about, references, testimonials, partnerships, service area, FAQ and contact, with anchor navigation.
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02
Institutional visual identity Navy blue with a red accent, Archivo and IBM Plex Sans typefaces, key figures highlighted (since 2017, 6 business lines, 1 single point of contact, sourcing in Europe).
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03
Six clear business lines Presentation of the six business lines, a four-step approach from need to invoice, references by sector and an expandable FAQ.
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04
One-click quotes Quote form with business line selection, floating WhatsApp button, direct call and downloadable PDF brochure.
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05
Local visibility SEO for Conakry / Guinea, Open Graph tags and a social sharing image.
03 · Stack
The project’s tools
- Laravel
- Inertia.js
- React
- Vite